🌎 In this week’s edition of As the AI World Turns, we find Apple rising above the fever pitch of AI noise to deliver refreshingly consumer-focused, AI-driven feature announcements.
Meanwhile…
Microsoft was busy recalling a Recall feature that doesn’t yet deliver enough benefits to outweigh the creep factor and security concerns…
And Google continues to confuse the heck out of everyone with a zillion product names slapped on what should primarily just be features of existing products…
And OpenAI welcomed a former National Security Agency director to its forever-in-flux board as its CEO continues to lose points on the trust meter 😬…
And Elon continues to, well, be Elon….
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Apple shared exactly what YOU will be able to DO--PRIVATELY (primarily)-- thanks to phone feature upgrades brought to you by AI.
Look, I wouldn’t give Apple an A+ here. They definitely did get caught on their heels with generative AI, we have no clear timeline for many of the new features, the “Apple Intelligence” branding is silly and unlikely to stick, and some features felt like ones they would normally let you stumble upon yourself or discover through a community forum.
But they stuck to their values, product, and laser-focus on user experience.
Not bad for a company we’ve been riding for being late to the generative AI party.
What did you think about their approach and offerings?
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